Man, the geniuses at the World Wide Leader just keep coming up with stellar ideas, don’t they? After the stunning success of ESPN Hollywood, ESPN Mobile, Cold Pizza and Quite Frankly with STEPHEN A. SMITH, the powers that be decided to open up a comments section on the famous Page 2 section of Espn.com. See, they know how to handle this blog thing, just open up the lines of communication! Anyone can do it!
Well, it backfired almost immediately. As chronicled on Deadspin, the commenters immediately went into mocking mode and unleashed a barrage of comments which had been commonplace on blogs like Deadspin, Kissing Suzy Kolber, With Leather, etc. Basically, the same folks who post there, posted here, and hilarity ensued. A team of ESPN flunkies (probably interns who had to stifle laughter while skimming each post) was quickly assigned to remove offending posts, which must have been the internet equivalent of Lucy and Ethel working at the candy factory.
To their credit, they eventually stopped censoring the posts, and eventually some positive stuff was posted (by ESPN staffers themselves? We’ll never know). The damage was done, the underground won.